Toyota First EV Urban Cruiser Ebella Launched in India: 543 km Range & Level 2 ADAS, LFP Battery, and Advanced Safety

Toyota India has officially unveiled its first all-electric SUV for the Indian market, the Urban Cruiser Ebella, signalling the brand’s serious entry into the mass-market EV segment. Positioned in the highly competitive midsize electric SUV category, the Ebella is a badge-engineered sibling of the Maruti e Vitara, sharing its platform while incorporating distinct Toyota design and feature enhancements.

Powertrain and Performance

The Urban Cruiser Ebella offers two LFP (Lithium Iron Phosphate) battery options to cater to different driving requirements:

The 61 kWh variant delivers a class-leading 543 km range on a single charge (ARAI certified), making it practical for both urban commutes and long-distance travel. Both batteries are liquid-cooled, supporting fast DC and AC charging.

Exterior Design

While the Urban Cruiser Ebella retains the overall silhouette of the e Vitara, Toyota has introduced key design elements that differentiate it:

• Front Fascia: Segmented triangular LED headlights with DRLs connected by a thick black trim, complemented by a smooth bumper and vertical air vents.
• Wheels: 18-inch aero-optimised alloy wheels for reduced drag.
• Rear Styling: Segmented LED taillights, integrated rear door handles within the C-pillar, and a robust bumper.
• Dimensions: Wheelbase of 2,700 mm, length 4,285 mm, width 1,800 mm, height 1,640 mm—ensuring spacious cabin and stable stance.
• Colour Options: 5 monotone (Cafe White, Bluish Black, Gaming Grey, Sportin Red, Enticing Silver) and 4 dual-tone options with black roof (Cafe White, Land Breeze Green, Sportin Red, Enticing Silver).

Interior and Connectivity

The cabin combines a premium dual-tone theme with high-tech features tailored for modern EV ownership:

• Infotainment: 10.25-inch touchscreen with wireless Apple CarPlay and Android Auto.
• Driver Display: 10.1-inch fully digital cluster.
• Comfort: Ventilated front seats, 10-way electrically adjustable driver seat, reclining/sliding rear seats, wireless charging.
• Audio & Ambience: JBL premium audio system, 12-color ambient lighting, panoramic sunroof, and connected car technology.

The layout mirrors the Maruti e Vitara’s interior but integrates Toyota-specific finishes and a more refined cabin experience.

Safety and Advanced Driver Assistance

Safety remains a priority with a combination of passive and active systems:

• Standard Features: 7 airbags, ventilated disc brakes on all wheels.
• Driver Assistance: Top trims come with Level 2 ADAS, including lane keep assist, adaptive cruise control, and a 360-degree camera.
• Additional Features: Front parking sensors, electronic parking brake with auto-hold, and Acoustic Vehicle Alert System (AVAS).

Ownership Programs

To support EV adoption, Toyota India offers several customer-focused initiatives:

• Battery as a Service (BaaS): Rental program to reduce upfront costs.
• Warranty: 8-year battery warranty.
• Buyback Assurance: 60% assured buyback.
• Service Network: Over 500 EV-enabled service touchpoints across India.

Pricing and Market Position

The Toyota Urban Cruiser Ebella EV is priced between ₹19.06 lakh and ₹24.42 lakh (on-road), placing it in direct competition with the Hyundai Creta Electric, Mahindra BE6, Tata Curvv EV, MG ZS EV, and of course, its sibling, the Maruti e Vitara.

The Urban Cruiser Ebella represents Toyota’s strategic push into India’s rapidly growing EV segment. With its combination of long-range capability, premium features, advanced safety technology, and a competitive price point, the Ebella is well-positioned to appeal to buyers seeking a midsize electric SUV with a balance of performance, comfort, and brand reliability.

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